Boomerang (Latin America)

Boomerang is a 24-hour cable television channel owned by Warner Bros.Initially it was focused an older audience, airing classical Hanna-Barbera cartoons, emulating the US variant of the channel. However, in 2006 it was rebranded. At the time of the rebrand, many people nicknamed it as the Latin American version of Pogo, an Indian children-oriented channel. In January 2008, it was rebranded again with its own original graphics and programming, appealing to a teen-oriented audience, featuring original and syndicated series and movies, initially starting in Brazil and Mexico. It had also aired music clips and concert specials, under the Boombox block. The channel returned to children's programming as part of a worldwide rebrand on 28 September 2014, in addition debuting a new logo, graphics and schedule.